StarParts Launches a High-Throughput Parts Marketplace: B2B, B2C, and BNPL Ready

Automotive parts marketplaces fail when trade and retail buyers share a storefront but not an operating model. B2B accounts need custom offers, credit terms, and fulfillment SLAs. Retail buyers expect BNPL and frictionless checkout. Employees need to onboard customers, manage orders, and issue offers without jumping between admin tools that do not share inventory or payment state.

StarParts planned for launch volume, not a soft opening. Leadership targeted 3,000+ orders per month from go-live, with multi-currency checkout, supplier integrations, and role-based admin panels for platform owners and floor staff. Building a storefront first and back office later was not an option.

Our approach

We designed dual admin architecture from the start: a super-admin panel for platform oversight and an employee panel with role-based access for daily operations. Commerce, payments, supplier feeds, and BNPL eligibility ran on shared services so checkout and fulfillment never disagreed on stock or price.

• B2B and B2C checkout with multi-currency and cross-border support
• Super-admin and employee panels with granular role-based permissions
• BNPL integration for eligible retail segments
• Supplier integrations and fulfillment dashboards wired before launch traffic
• Load testing and operational runbooks aligned to 3,000+ monthly orders at go-live

Results

StarParts launched with commerce, payments, and operations on one platform. The business handled 3,000+ orders per month from the start without retrofitting the back office. Trade and retail buyers get the experiences each segment expects, controlled from panels built for how StarParts actually runs.

• 3,000+ orders per month processed from launch
• Dual-panel admin model for owners and operational staff
• Multi-currency checkout and cross-border payment support in production
• BNPL and supplier integrations live at go-live, not phased in after peak season