Case Study
IMPLORA: 3.2x Conversion After a Digital Rebrand Built for Indonesian Beauty
A vibrant, mobile-first experience replaced outdated design, turning casual browsers into confident buyers in a crowded cosmetics market.
3.2x
conversion rate in three months
68%
growth in average session duration
3.2x
conversion rate in three months
68%
growth in average session duration
The Story
IMPLORA had brand equity Indonesian consumers recognized, but the website told a different story. Outdated design, weak product narrative, and poor mobile engagement meant visitors who already knew the brand still hesitated at checkout. In a crowded cosmetics market, that hesitation is measurable revenue left on the table.
Leadership wanted more than a visual refresh. They needed copy, design, and development aligned to the #BeraniJadiAku mission: confident, mobile-first, and built for tropical climates and modern Indonesian shopping habits.
Our approach
We ran an end-to-end rebrand: persuasive product storytelling, a design system tuned for beauty retail, and mobile-first journeys that feel premium without slowing checkout. Every page was tested against conversion paths, not just brand mood boards.
- On-brand copy across product stories, collections, and calls to action
- Modern UI with imagery, motion, and navigation tuned for mobile shoppers
- Mobile-first checkout and product discovery flows
- Unified visual and verbal identity reinforcing IMPLORA's market positioning
Results
Within three months of launch, IMPLORA's digital experience matched the confidence of its offline brand, and the numbers moved accordingly.
- 3.2x increase in conversion rate within three months of launch
- 68% growth in average session duration
- 2.8x higher engagement across product pages
- Mobile-first experience aligned to Indonesia's primary shopping channel